Voter awareness
South Suburban Park and Recreation District – 2025 Board of Directors Election Campaign
The 2025 Voter Awareness campaign was developed during my time as Graphic Designer at South Suburban Park and Recreation District, in collaboration with the District’s Communications team. Together, we identified key goals, messaging priorities, and outreach strategies, and I led the visual design and creative execution across campaign materials.
The result was a clear, cohesive awareness initiative that supported absentee ballot education, increased voter participation, and strengthened transparency around the election process.
Brief
South Suburban Park and Recreation District plays a vital role in the community, overseeing parks, trails, recreation centers, cultural programs, and future development. The 2025 Board of Directors election gave residents an important opportunity to shape decisions that directly impact their neighborhoods.
The Communications team established two primary goals:
Increase awareness of absentee ballots and educate residents on how to request and submit them.
Boost overall voter participation by clearly communicating when, where, and how to vote, and why it matters.
The challenge was to translate detailed election information into accessible, trustworthy, and easy-to-understand materials that could live across print, digital, and in-person touchpoints.
Solution
Working as a part of the Communications team, I developed a cohesive visual system designed to simplify information and reduce barriers to participation.
Campaign assets included:
A two-page infographic spread in the seasonal catalog outlining key dates, absentee ballot instructions, and voting locations. Catalogs were delivered to over 71,000 homes.
A series of social media graphics building awareness and educating the community in the weeks leading up to Election Day. This resulted in 3,982 views over 5 unique posts on Instagram and 5,236 views over 5 unique posts on Facebook
Clear, shareable website and digital graphics explaining the three ways to vote.
Vehicle graphics featuring a QR code, transforming District trucks into mobile reminders and easy-access information hubs.
A post-election infographic highlighting results and impact, including a 56.77% increase in total ballots cast and a 43.57% increase in voter participation district-wide.
By organizing complex information into a structured, visually consistent system, the campaign made the voting process easier to understand and act upon. The cohesive approach strengthened clarity, reinforced transparency, and helped more residents connect their vote to the future of their community.
ReflectioN
This project reflects the core of my work today at Wasteland Marketing: design that goes beyond aesthetics to create clarity, accessibility, and long-term impact. When information is thoughtfully structured and intentionally communicated, it removes friction, builds trust, and empowers people to take meaningful action.