The Studio
Meet the people behind the work.
Meet Your Designer
Bethany Johnsen is the founder and creative lead of Wasteland Marketing LLC. With deep experience in print, digital, branding, and campaign design, she combines strategic thinking with hands-on craftsmanship to build work that is both beautiful and built to last. From small non-profits to larger public-sector organizations, she’s learned that clarity, consistency, and long-term usability are essential. A print-lover at heart and devoted to the holy trinity of InDesign, Illustrator, and Photoshop, Bethany thrives on thoughtful systems, strong style guides, and smart creative direction that turns ideas into cohesive, real-world results.
Beyond the work, Bethany is a mother, wife, sister, reader, gatherer, projector (IYKYK), and lifelong adventurer whose happiest moments are spent hiking mountains, swimming in rivers, or sitting around a campfire under the stars. Nature keeps her grounded and shapes how she designs, with intention, curiosity, and deep respect for what already exists beneath the surface. For Bethany, great design isn’t just about aesthetics; it’s about listening well, uncovering what matters, and creating something meaningful enough to grow with you.
