Design that uncovers what matters.
Bringing ideas into focus through strategic marketing, bold design, and visual systems shaped with intention.
OUR MISSION
At Wasteland Marketing, we believe that possibility thrives beneath the surface. Inspired by the idea that renewal often emerges from what’s been stripped away, we deliver transformation through strategic marketing and bold design—breathing new life into ideas, identities, and industries. Our mission is to uncover hidden potential, to clear away what no longer serves, and to cultivate beauty, meaning, and growth where others see only ruin. Through innovative campaigns, compelling visuals, and purposeful storytelling, we help businesses rise, flourish, and thrive, proving that from every wasteland, something extraordinary is waiting just below the surface.
Story-First Design
Every project begins by uncovering the story you want to tell. Through thoughtful intake, conversation, and research, we design visuals that reflect meaning, not trends, so your brand communicates with depth, purpose, and authenticity.
Listening as a superpower
Connection starts with being heard. By immersing ourselves in your vision and audience, we create work that resonates, and when needed, we collaborate with a trusted network of experts to support the full scope of your project.
Strategic Foundations
Great design needs strong roots. We dig deep to understand the why behind your message and build a clear, intentional foundation, anchored by a cohesive style guide, so your brand or campaign stays focused, consistent, and scalable over time.
Designed for Clarity & Accessibility
Design should be both beautiful and usable. With an understanding of accessibility and ADA standards, we ensure your visuals are inclusive and effective, so your message reaches your audience without barriers.
FEATURED PROJECTS
*Select projects shown here were created by Bethany Johnsen during her role as Graphic Designer at South Suburban Park and Recreation District.
Rebrand
Inside Out Health Co Rebrand
Marketing Campaign
Play your way campaign
PROJECT CASE STUDY
At Wasteland Marketing, we believe that transformation starts with awareness. This campaign empowered South Suburban residents to make their voices heard—turning information into action and proving that when people are given the right tools, they can shape the future of their community.
Our campaign resulted in:
56.77%
increase in total ballots cast
43.57%
increase in voter participation across the district
3,982
views over 5 unique posts on IG
Testimonials
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![A smiling middle-aged man with gray hair and a beard, wearing a dark blazer and a black t-shirt, standing indoors with curtains and windows in the background.]()
Micheal M. - Owner MJM Strategy Group
“Bethany was able to interpret hand drawn slides, ideas for graphics and generally help me communicate complex ideas with beautiful elegance. I would recommend her to any business interested in casting a larger shadow. ”
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![A smiling woman with long brown hair, wearing a black top and layered gold necklaces, sitting in front of a white brick wall.]()
Kristen F. - Owner & Acupuncturist at Stone Lotus
“Bethany didn’t just design, she strengthened my brand, truly listened, took thoughtful notes, and brought incredible insight and strategic suggestions that elevated my ideas beyond what I couldn’t done on my own.”
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![Close-up portrait of a smiling woman with wavy light brown hair and blue eyes, wearing a beige top, outdoors with a blurred green background.]()
Rylee H. - former Executive Director LPLA
“Bethany was my go-to graphic designer during my tenure at Lake Pepin Legacy Alliance. Her precision, professionalism, and ability to develop our ideas into finished products all made her a most trusted partner and brought our work to life.”
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![A smiling woman with long brown hair and a nose piercing outdoors, with trees in the background.]()
Mandi V. - Owner Inside Out Health Co & Sage Garden Co.
“Bethany made the whole process easy and fun. Her thoughtful questions on the intake form were thought provoking and really made the whole process streamlined and quick. She was able to really understand my brand and create the perfect logo for my company”
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![Hockey goalie in black and purple uniform standing on ice rink, holding goalie stick and smiling, with arms raised in victory, in front of other players practicing.]()
Amy P. - Marketing and Communications Manager - Deuter
“Working with Bethany for over four years has been an absolute pleasure. She consistently delivers high‑quality designs on time and with incredible attention to detail. Her communication is always clear, timely, and thoughtful, which makes every project run smoothly.”
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![A woman with shoulder-length brown hair, glasses, and hoop earrings smiling, wearing a blue polka-dot top, against a white background.]()
Melanie Chasteen - Sr. Dir., Community Engagement - Healthy Futures of Texas
“One of the best things about working with Bethany was her ability to stay on track, lead the process, and keep everything moving independently. She truly was an extension of our staff and a valued team member.”
Folks who get it…
